Introduction: Welcome to the Guide

Guide Format

  1. Web–Based Guide: This Guide was written as an accessible online tool. If you are viewing the printed format, consider also using the web-based Guide available on the NeighborWorks® America website at
  2. Step-By-Step Marketing and Sales Planning: Many chapters end with planning worksheets that will help you create a complete home marketing and sales plan.
  3. Customizable Tools and Templates: Throughout the Guide you will find templates and sample documents in Microsoft Word or Excel format to help you plan your marketing and sales program.
  4. Case Studies, Examples and Resources: You will also find short case studies on successful marketing and sales programs from around the nation, examples of marketing tools they’ve used, and links to publications and other home marketing and sales resources.