Creating the Marketing and Sales Team

Marketing is a team effort.

Creating the Marketing and Sales Team

Resources

Marketing and selling homes is a team effort of those engaged in product development, pricing, customer service, promotion, sales and – in the case of community stabilization – community building and organizing staff and neighborhood leadership. In this chapter, you’ll learn about the skill sets that are valuable to include in your team composition, the team’s responsibilities, the special role of a licensed REALTOR® and how to choose the right one for your project.