Conclusion: Pulling It All Together

You can begin to improve your sales – and your impact on communities.

Conclusion: Pulling It All Together

Resources:

Throughout this Guide, we’ve reviewed many layers of marketing planning, including theory, samples, worksheets and real-life examples. By applying any part of this marketing thinking to your work, you can begin to improve your sales results – and your impact on communities. If you complete all of the worksheets, you could easily pull them together into a marketing plan document. In this chapter, we’ll review the worksheets, a suggested process for using them in a comprehensive marketing planning process, and some advice from other affordable housing developers.